Patients make their decisions emotionally, instantly and permanently, but we cant make emotional connections with our patients marketing the way dentists have always done it. Marketing our services, fees, free-giveaways, credentials and memberships shows potential patients how great we are, but we are forgetting that decisions are made emotionally. People make their decisions to buy emotionally, then use all the logic in their brains to justify their emotionally made decision.
It is becoming more and more cost prohibitive to market as more and more dentists are spending large sums of money on advertising to stand out in their cities. It is time for a change in the dental industry, make emotional connections first, then back up the decision a patient has made to like you with credentials.
